Last week, I had the pleasure of speaking with the Mid Island Business Networking Group in Nanaimo about how to use social media for business.
Partnerpedia: A Great Example of How to Use Social Media for Business
I like to use real world examples to illustrate a point and so I attended the event wearing a branded golf shirt from Partnerpedia…
Now as I mention in the video, I don’t work for Partnerpedia, I’m not affiliated with them nor do I receive any compensation from them. In fact, I only found out about Partnerpedia about a week ago when one of the businesses that I’m following out of Vanvcouver – Stir Solutions – mentioned them in tweet.
And that’s where the story gets interesting…
I signed up for a free Partnerpedia profile and tweeted out my link for others to view my profile there. I also thanked @brentpurves for making the recommendation.
Literally within minutes of those tweets, I received a public tweet (ie: not a private direct message) from Partnerpedia thanking me for mentioning them and offering me a free golf shirt as a token of their appreciation.
I received my free golf shirt via Fedex the very next day and was so impressed by this company that I tweeted about then again and I ended up wearing the branded golf shirt to my presentation to the Mid Island Business professionals – relating the story as an excellent example of a how to use social media for business.
Social Media Lessons Learned
So, what lessons can be learned from analyzing the interaction between me and Partnerpedia?
1. Partnerpedia is listening to what people are saying about them online
They are not just passively using Twitter and hoping for the best, they are actively listening to social media channels and capitalizing on opportunities to join the conversation about their brand.
2. Partnerpedia and acknowledges and rewards interaction
In this case, Partnerpedia already rewarded me by publicly acknowledging my profile on their system. Their message was broadcast to all of their followers, thus increasing my brand awareness on Twitter. But they went one strep further and actually rewarded me with an additional perk in a genuine show of gratitude for actions I’d taken to promote them.
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3. This is an Ideal example of How to Use Social Media for Business!
So, how do YOU use Social Media for Business?
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Related posts:
- Using Social Media as a Networking Tool for Your Business
- Going Local – How do You Use Social Media to Boost Local Business?
- Nanaimo’s 1st Ever Tweetup a Twemendous Success
- Blogging for Business? Top 3 Questions to ask BEFORE you begin
- Vancouver Island Real Estate Board Promotes Social Media for Realtors
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This is a followup to the original post after a colleague asked me :” Okay, I’m on Partnerpedia..now what!?”
View more of Don’s videos here: http://www.youtube.com/donpowerme
Don Power´s last blog ..Partnerpedia- A Great Example of How to Use Social Media for Business
Loved you T-shirt example! I also received some branded stuff from one company we used to work with and sometimes wear their shirt to venues…now that I think about it, it does make sense.
Hi Hosting Nerd!
If you think of the advertiasing that you receive when someone wears your promnotinal material – it more than justifies the cost of distribution, doesn’t it?
Thanks for your comment! By the way – you should get a ‘gravatar’ at http://www.gravatar.com so that your logo appears when you comment on blogs!
Cheers!
- Don
Thank you for the tip Don! I will check out gravatar.com and see what I can do. I am very new to the online world and still have so many things to learn
that is really cool…and the cooler thing is when they reward you ,you will talk about them more…meaning the more promotions from you. free word of mouth or mouse marketing.
other companies can use it too …people can be rewarded using tangible and other intangible things.
my take home lessons are
1.listen to what people are saying about you and your brand
2. reward those saying great things
3.find out why people are saying bad things and try to resolve them
thanks