“They are coming” according to a recent video post by David Risley (links at bottom of this post).
Millions of people aren't online yet - but THEY are coming!
But who are they? And why should you care?
And who is David Risley, anyhow?
Many of you may already know that David Risley is the self proclaimed ‘Six Figure Blogger’ who makes his living from problogging and Internet marketing.
He has spawned some recent controversy with statements like “a professional blogger should not reply to all blog comments” and “the top 10% of successful bloggers are making an average of only $19,000 a year”.
So what separates David Risley from all the Other Internet Marketing gurus?
Now, whether you like David Risley or not, there is no denying that he has been very successful making a living online.
And what separates David Risley from the other blogging and Internet marketing “gurus” is that David applies fundamental marketing principles to the topic of blogging.
Other gurus are selling only mechanical blogging tactics and techniques such as traffic building and Twitter tricks.
But David Risley does a great job of explaining WHY you need traffic to your blog and how to leverage that traffic from a marketing standpoint – as opposed to a more mechanical “how to get more traffic” approach that most of the other professional bloggers are talking about.
Risley is Different – got it. But you still didn’t tell me who THEY are…
OK, so in one of David’s recent videos posts, he says that “THEY” are the millions of individuals and businesses who still have not embraced the Internet and Social Media Marketing.
Yes, believe it or not there are still hundreds of millions of people out there who don’t know what Twitter, Facebook, Linkedin or blogging are.
And the fact that you are in disbelief of this already MAKES YOU AN EXPERT in the eyes of those people – who are coming by the millions EVERY DAY – to find out what this thing called the Internet is all about!
Some of my Best Friends are “Them”
Think about it for a minute…90% of my Facebook friends have no idea what blogging and Twitter are. Yet those same 90% are entrepreneurs, business owners and employees who are just now starting to realize that they can’t hide from social media marketing any longer.
This represents a tremendous ray of opportunity for bloggers such as myself who have an extensive background in offline business marketing but who have been reluctant to make a living from blogging through the traditional ‘ad sense/ebook/affiliate marketing’ approach.
Instead, says David Risley, for those of us who already “know how to do this stuff” (ie: social media and marketing) we can go out and sell our services to the hordes of businesses who are on the horizon, barreling toward the Internet with a question mark in one hand and a dollar bill in the other!
ACT QUICKLY! There are millions of “US” too!
If you are in any way interested in making money online, do yourself a favor – first take a look at David Risely’s video on The Blunt, Simple Truth About Making
Money Blogging where he explains the concept of “They are coming” at around the 17:00 minute mark.
Then, signup for his free webinar on Monday – January 25 where he will discuss this concept in even more detail. But HURRY – remaining spots are limited!
(Note: I am not an affiliate of David Risley and I have in no way been compensated for this post!)
POP QUIZ
Think of all the people you know who are involved right now in social media.
Now think of ALL the people you know (yes, your Great Aunt Mildred counts!) who are NOT involved with social media…Which group is larger?
If you want to give your your Great Aunt Mildred something good, vote for this Post
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{ 46 comments… read them below or add one }
David has given me a lot of his time recently, an awesome guy. Yeah we share little differences in our thinking, but it doesn’t make him right or wrong.
What I like about David is he doesn’t pretend to be this amazing superstar, he doesn’t wear a suit on his videos, a normal guy doing his thing.
A bloody good bloke, family guy and knows what he is talking about when it comes to marketing, because he is making a shed load of cash. What he makes in a year would pay my mortgage!
Don, my brother, when you gonna guest post for me again?
TheInfoPreneur´s last blog ..Problogger v Gary Vaynerchuk
Hey James!
Thanks for your comment. Although I’ve read about the controversies with David Risley – the more I se, hear and read from the man himself, the more I tend to agree that he’s not out to fool or mislead anybody or to agrandize himself.
He’s made money online – he’s done it. And when he has products to sell to help others follow his steps, I never get the impression that it’s a hard sell or that he’s beating people over the head with his message.
I’ll be on David’s webinar on Monday and for anyone reading this who is interested on capitalizing on the “coming hordes” of Internet and Social Media newbies coming online everyday, I recommend that they do the same!
Now, as for a guest post for http://www.TheInforpreneur.net – yah – I think I’m just about ready to submit another one. I’ll put a post together next week for your consideration!
Cheers and thanks James!
- Don
I’ve read some ebooks from David. He has the power and style of convincing you very well. Because he is talking about his own experience you can’t outfit him. The only question is ‘Can you follow every steps as David?’
Regarding ‘They are coming’, its true, there are millions and millions to enter daily in this market. And I agree completely with you that there are million of us too! In fact it is the survival of the fittest. Isn’t it?
shkhanal at promote blogs´s last blog ..Feedburner is licking Your PR Juice – Configure Your CommentLuv
Survival of the fittest indeed!
Thanks for your comment shkhanal!
- Don
Don Power´s last blog ..Askimet, I am very love you FREE
I’ve transformed my Facebook account from being a bunch of people who I met once three years ago in a pub and have never talked to since to 95% bloggers, educators, marketers and entrepreneurs. I use Twitter, but I find that if I’m really to get to know someone better and let them know me better, then Facebook is the better bet. No character limitations help a lot!
Gordie´s last blog ..Six Things You Should Do Daily To Succeed.
Hey Gordie!
I have a facebook account but the majority of my friends are people from highschool. Most have never heard of a blog!
I use twitter to get to know people. I guess Facebook has lots of potential for that too. 100 million peopke can’t be wrong…right?
Thanks for your comment!
Don Power´s last blog ..How to Make Fire from a Block of Ice
David is a guy who is walking the talk every day and is showing how he does it and from what I’ve seen is more than willing to help anyone succeed.
I actually would love to join the webinar but will be unable to as my operating system is not supported – I use Ubuntu Linux 9.10.
I emailed David and he said that he’d also be doing ustream I think it’s called so I’ll be checking that out for sure if things go well.
Eric´s last blog ..The Way I Blog With Ease
yah – I’m still navigating my way through the minefields and it’s still a little early for me to say Risley is among the best but after today’s webinar I’ll have a much clearer picture!
I think I just came up with tomorrow’s post…a review of today’s webinar!
Cheers Eric – BTW- I really like how BluePop13 is coming along – well done!
- Don
Don Power´s last blog ..Keep X in Christmas
I am so much anxious to know more about David. I am going to navigate to the link on the post for the video. I want to improve my self in this field and I guess I am heading in the right direction.
Thanks! BTW – Interesting niche you have – find a boathouse anywhere!
- Don
Don Power´s last blog ..Askimet, I am very love you FREE
Hi Don,
) so I wouldn’t have known about this otherwise. Do you know if they’ll be an option of listening to a recording online? Long distance phone calls are a bit of a pain when you’re working for a charity for free 
Thanks for telling us about this. I don’t tend to watch video blogs (interferes with hubby’s football viewing
Thanks,
El
Eleanor Edwards´s last blog ..1 Minute Motivator: Shake Your Bootie
Hi Eleanor!
No need for long distance. You sign into the webinar and you can use your computer’s speakers to listen and your microphone too – if you wish to make a comment.
David will also be streaming on Ustream. Remember it’s 8:00PM Eastern Standard time – that’s like Thursday Feb 24th in English time
so be sure and check your local time zone conversion!
Here is the link again in case you missed it – https://www2.gotomeeting.com/register/404288106
Cheers!
Thanks for your comment!
- Don
Don Power´s last blog ..The Secret to a Successful Blog? Write and Promote. Repeat. [Guest Post]
Absolutely true. I have heard of David and I keep getting emails from him but then I get lots of emails but there is an opportunity now for those of us with any social marketing savvy. I know that there is a great opportunity. I just don’t know who is the best to get me on the right track. Are going to follow up with your thoughts about the webinar?
Ralph´s last blog ..Getting Organized
Hey Ralph!
Yes, you gave me a great suggestion. I think I will do a follow up post to give my take as a newbie blogger and if I felt there was any meat on th bones!
Thanks for your comments and your suggestion!
- Don
Don Power´s last blog ..How to Ruin Your Reputation in One Easy Step
Hey Ralph!
Here’s the review of David’s webinar, as promised: http://donpower.me/blog-tips/david-risley-disappoints/
One of the things that strikes me is the amount of “normal” people (i.e., other than web or software developers) that are so knowledgeable about web site creation and marketing issues.
I think it’s a mistake to think anybody can coast on his laurels or to think you can make money just by blogging about how to blog.
I think the largest opportunities for earning a livelihood on the Internet will be to provide some kind of online service. This would limit who can do this to either those who can develop or those who can pay others to develop.
Digitivity @ The Digital Life & Tools Blog´s last blog ..How to Claim Your Blog on Technorati
I think you’ve hit the nail on the head. Making money online by telling other peopke how to make money online is not a sustainable business model because we are all marketing to each other
With offline folks ad businesses coming online though, we can sell our expertise to brick and mortar businesses on how they can use the web to selll more of their stuff – not how to make money by blogging!
It appears that David Risely is tapping into this idea and other than Seth Godin I haven’t seen anyone welse taking this approach. It will be interesting to see if Risley carries this idea forward in today’s webinar!
Thanks for your comment!
- Don
Don Power´s last blog ..How to use Facebook to Conduct a Blogger Interview
I caught the tail end of a Ustream that David was on earlier this week. I can’t make the webinar but I look forward to a recap from you
Thanks!
@Ileane
ileane´s last blog ..WordPress Monochrome Theme for Ms. Ileane Speaks
Hey Ileane!
Yes, thanks to Ralph’s suggestion (and now bolstered by your suggestion) I think I’ll have to take even more detailed notes and post a review/recap for tomorrow’s post!
Thanks for stopping by!
- Don
Don Power´s last blog ..“THEY are Coming”, says David Risley
Hey Ileane!
Here’s the review of David’s webinar, as promised: http://donpower.me/blog-tips/david-risley-disappoints/
Cheers!
- Don
Thanks Don for the info, I am all signed up and ready to go. Although, I do go to David’s site on occasion I must admit I am not an avid follower, perhaps that should change;)
Jenny´s last blog ..Firefox Messing With My Blog
Hey Jenny!
I just followed David Risley on Twitter about 5 minutes ago (true!) so I can’t say that I’m a longtime devotee. But I can say that I like what I’m hearing from him lately so let’s see what he’s got to say tonight!
I tihnk I’ve committed to a follow up on my blog tomorrow but perhaps we’ll see you on the webinar tonight (I think he’s opening the webinar up to questions).
Cheers!
- Don
Don Power´s last blog ..“THEY are Coming”, says David Risley
I wasn’t going to leave a comment (many would never believe that) but to be honest, lots of us need “personable” and from my understanding, aside from some comments here, that’s not David.
As far as “they’ are concerned, they will come weekly ’till the net is dead, that’s not what I would call news.
No offense, but there it is.
Dennis Edell´s last blog ..Blog Move Is Imminent ! I’m Looking For Launch Partners…
Hey Dennnis;
No offense taken. I am VERY skeptical by nature. I’ve been involved as a newbie blogger for a few months now and I bought one $7 ebook on copywriting and one course (that I’m going to try and get a refund on).
So, I haven’t drunk the coolaid, whether from Risley or anyone else. But What makes Risley differnt from the rest, at least what I’ve seen from him recently, is that he talks about fundamental, sound MARKETING principles. And every other ‘expert’ I encounter in this so called Internet Marketing (IM) game is talking about traffic building tactics, list building tricks but they aren’t alking about marketing at all (only other exception to this rule is Seth Godin but he is not about the “make money blogging” niche at all).
Anyway, the idea thah millions are coming to the Internet, in itself, is not news, but the concept of positioning yourself as a marketing expert offering something other than a new “make money blogging” course to those millions – that does appear to be a new approach in this niche.
I just hope Risley follows through on this theme instead of simply shilling his next product offering (which will be discussed on this webinar – he has been upfront about that!).
Thanks for your comments! Look for a follow up post fom me tomorrow and I’ll let you know whether or not there was anything “new” discussed on the webinar.
Cheers!
- Don
Don Power´s last blog ..“THEY are Coming”, says David Risley
Interesting take, and you’re right to a point. Without traffic, and/or subscriber lists of some kind, there is no one to market too.
It is extremely important, traffic is #1 essentially.
That aside, it is indeed a two way street. What’s the point of 100,000 subscribers that you don’t know how to market too. LOL
The marketing tactics and principles is what I’m all about; mainly targeting newbies in direct sales taking their businesses online, I am of course open to all.
I’ll be much more tightly focused now moving everything to a new blog. I was getting too much into the blogging tips…this will be a 2nd blog of it’s own eventually.
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!!
Dennis;
You were correct, sir!
http://donpower.me/blog-tips/david-risley-disappoints/
Sorry to hear it…
Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!!
Striking post title!
Ok, to answer ‘which group is larger’ of those I know, gotta be the age group 40 & above (yes, mostly uncles, aunties.. ); however of those who actually using social media, less than 10% are using it for business purposes. To them, I’m a ‘weirdo’ who’s all over social media including Blogs, Twitter, Facebook but never touched Farmville or MafiaWar. lol.. “What’s the fun if you’re not playing games on FB?? Just what are you doing up there?”
I see a potential group there. There will be a day when they’ll be using it more than just games online. David’s right, we ought to be prepared for that.
@wchingya
Social/Blogging Tracker
Ching Ya´s last blog ..7 Productive Things To Do When You Can’t Blog
I thnk if you are in Internet Marketing you have to stop thinking about how to make money by telling others how to make money blogging. It has to be about how to use blogging and other social media trends to sell more of whatever it is that the business in question is selling.
There is a profound difference in these two approaches and therefore , a tremendous opportunity for those who can understand the difference and capitalize on it!
Thanks for your comment Ching Ya
- Don
Don Power´s last blog ..Where were you on Y2K?
I criticized David loudly once… for fun and giggles, LOL (have since deleted the post)
But anyway, I think he’s a good dude at heart, but I don’t see him giving out anything any different than Darren Rowse or Yaro Starek.
These things are not bad, but I def wouldn’t pay to get rehash either.
I think if you are a newby blogger and need to get the basics down mixed with some marketing savvy, he will do you just fine.
AL
Allyn´s last blog ..Sold For $30K: The Commitment To BIG Posts
Hey Allyn!
I watched your critique of David Risley
Interesting that you deleted that post- but that’s a topic for another post perhaps?
Anyway, I haven’t seen Darren Rowse or Yaro Starek talking about marketing principles. I also haven’t seen them talking about applying web knowhow to offline businesses either. I’m no authority on any of these guys so I could have misssed something but so far David Risley is the only high profile problogger talking about actually marketing – as far as I can tell.
I plan on doing a followup post tomorrrow so we’ll see if Risley put any meat on the bones, from a newbie’s perspective.
Thanks for stopping by and thanks for your comments!
- Don
Don Power´s last blog ..Then They Came For Me – a Cautionary Tale
Don p,
i read his e-book and liked every thing about it…It is true that they are coming.There are about 6.5 billion people in the world and frankly dunno how many are online…not up to half i guess…as they ready to get online they will all need guidance…lets all get prepared for them.
great post
Hey MK!
Thanks for your comment! I took a look at your blog. You’ve got some great content there but on Jan. 25 when I visited links to posts weren’t working.
Drop me a note or ping me on Twitter when your site is live so I can take another look.
Thanks.
- Don
Don Power´s last blog ..How to Ruin Your Reputation in One Easy Step
Good solid piece, Don
That was a great question at the end. I know most of the people I know in my personal life are either not using social media or are scrabbling and playing Mafia Wars. LOL
There is no doubt, “they are coming”.
Jimi Jones´s last blog ..10 Time Management Tips
Hey Jimi!
I’m surprised thath out of all my facebook friends from highschool ( I graduated in ‘86) I don’t know of anyone, other than myself, who has a blog!
Not all I need to do is monetize my friends and I’ve got it made
.
Seriously though, If any of then decides they that they need to market their business or if they need help getting a blog started, etc, etc. who better to teach them than a trusted friend who has already gone through the learning curve.
Again – this is nothting new – but when think less about teaching your friends how to make money blogging and instead you conentrate on answering their question of “How can blogging make money for my business” then you truly are onto something big!
Thanks for your comment!
- Don
Don Power´s last blog ..“THEY are Coming”, says David Risley
First, thanks for the heads up on David Risley. I guess I had my head in the sand there!
It’s also interesting to hear you talk about how most people are not really all that clued up and web savvy. As marketing becomes even more web focused it’s clear that being able to get your message out – about whatever – is going to be an increasingly valuable skill. Selling something of real value is the most generative and effective long term strategy I can think of.
Give value and everyone wins.
This is my first time here but I’ll definitely be back
Thanks.
Alex Gibbons´s last blog ..Insights To Live By
Hey Alex!
I appreciate the visit! I see from your blog post insights to live by that you are a Seth Godin fan.
I know who Gary V is and I’ve seen him ina few conference videos but I haven’t read “crush it”. So no, your head has not been in the sand RE: David Risley. There are a lot of good influeneces out there and ot’s hard to keep up with them all.
I’m going to do a follow up post tomorrow on my impression of David Risley’s webinar. So we’ll see, if he genuinely does has something new, come unique insights to offer.
In the meantime, I’m going to follow your link to Seth Godin’s ‘What Matters Now’ and give that a look see!
Once again, thanks for stopping by! Have a look around, make yourself at home – leave some comments – I try and reply to everything!
If you’re interested in debating the concept of God – a couple of fellow bloggers are having a really intelligent debate in the comments of my post Keep X in Christmas. (Comments are current as of Jan. 24/2010).
Cheers!
- Don
Don Power´s last blog ..Keep X in Christmas
Hey Don, I really appreciate the post. Hope you enjoyed the webinar and that I covered the part about “They are Coming” adequately. Obviously, I did promote the Blog Masters Club in there, but I was conscious to provide some solid stuff before that.
Hopefully I did OK.
I usually only do webinars for students… first time I did it with so much lead-up buzz to it. Was a bit weird, actually.
David Risley´s last blog ..From The Heart… [A Personal Story]
Hey David!
Thanks for your comment. To be frank, I was disappointed with yesterday’s webinar. I didn’t think you provided enough specific examples as to HOW we can capitalize on the coming millions.
I know it’s implied that your course will address this but a webinar should really add some value and really provide some meat for folks to sink their teeth into. And I don’t think you delivered, unfortunately.
Please read my review here: http://donpower.me/blog-tips/david-risley-disappoints/
Thanks.
- Don
That’s fine, Don. The focus of my webinar was not how to serve businesses, however. It is only one opportunity for bloggers, however it is not the primary focus of what I do.
There is also about 100 pages of reports and an hour of video that came out before that webinar. So, I beg to differ – I gave a lot of meat.
But, I got it. Thanks for the posts nonetheless.
I had an opportunity to check out that Risley’s webinar last night – and he is right – they are coming… Small business owners are learning the value of creating a web presence and the opportunities for internet marketing are endless. I’ve recently begun consulting with small local business owners – the demand is there. I started helping one and suddenly, by word of mouth only, there have been a stream of others.
Kiesha @ Affiliate Marketer’s Help Desk´s last blog ..Free blog set up or redirect, plus 2 free blog posts
Hey Keisha!
I’m working riight now with a local business showing them how to focus their target audience to have abetter chance of being found on the search engines. They have an SEO contractor already – my value add is not about HOW to do SEO – but rather WHO they should be targeting in their search marketing.
I also have recommended a Linkedin strategy to get more targeted leads as well.
What specific projects are you working on for local businesses?
Oh – BTW – I reviewed David Risley’s webinar from last night.
- Don
I’m currently working with a local baker who is trying to expand the reach of her business. I’m actually doing a wholistic approach, we’re focusing on boosting her sales regionally and then adding the web component as a way to stay in touch with new and referral customers, as well as reaching new customers. I’m also doing some writing projects and developing some marketing plans for others.
It kind of caught me off guard actually, but so far the results have been encouraging – I was surprised by the demand for writing – I just assumed that because I enjoy it that everybody does. Glad I was wrong about that one
Kiesha @ affiliate marketer’s help desk´s last blog ..Free blog set up or redirect, plus 2 free blog posts
Hey Kiesha!
That all sounds really cool – very much buys in to the idea that “they are coming”.
Hey if you ever have more on your plate than you know what to do with, I’d be happy to lend a hand if I can!
Cheers!
- Don
Okay! I might have to hold you to that!
Kiesha @ Affiliate Marketer’s Help Desk´s last blog ..Free blog set up or redirect, plus 2 free blog posts
Hey Kiesha!
I am serious. I think social media for local business marketing is the next big thing.
I think I’m going to spend more time developing some entrepreneurial ideas there as opposed to trying to monetize a blog…
If I can help/collaborate in any way, please keep me in mind!
Cheers.
By the way – I mentioned and linked to you in my new post How Do You Use Social Media to Boost Local Business.
Cheers!
- Don