I am very pleased to usher in the New Year with a Guest Post from a respected friend and influential blogger – James Richmond. James is dedicated to helping others – providing information and life lessons in the value of integrity, honesty and hardwork at TheInfoPreneur.
Write and Promote, write and promote.
8 long hard weeks have gone since I started TheInfoPreneur.net
and while exciting, it’s been extremely hard work. Some important
lessons have been passed onto my readers about the importance of
knuckling down and working hard. I can’t tell you how sad I get when
I see someone trying to promote their site or saying ‘how do you
get traffic so quickly?‘ The formula is easy, it just takes a lot
of sweat to put it into place.
Work like a dog
This old saying is how every website owner should live their life.
A working dog works all day, doesn’t complain, doesn’t slack off and
certainly doesn’t use excuses for why they didn’t get their work done
today. You really have got to put the hours in when you first start
out. Take me for example, 8 weeks ago I started my site, since then I
‘ve published 117 posts and received over 650 comments.
Did I use an existing website or mailing list to drive traffic and
readers to me, no. When I started I had nothing, I bought the domain
and hosting and got to it, working as many hours as I could to get
the site off the ground.
You are the servant
I think one of the biggest pieces of advice I can give is don’t
think of yourself as the elite boss, be a servant to your readers.
You can still talk with authority and they will listen, but be
willing to get on your hands and knees and graft for your readers,
visit their sites, reply to their comments and @ replies, answer
their emails. You are nothing without your readers so treat them with
the up most respect and be willing to put yourself out there as a
public service, not an elite listen to me impersonal website.
Something has got to give when you want to go places. I’m not
saying I have given up my life and family to do all this, but I have
certainly given up a few luxuries in order to give me extra time to
work on writing content and promoting it. For me I write most of my
content in coffee shops, so I can combine my work and luxury there,
but as for parties, cinema etc, all on the back burner till I have
reached my goals.
My family mean the world to me and I give them just as much
attention and quality time, but I go to bed slightly later, get up
earlier and have the laptop on my knee when we are watching awful TV.
It may sound like a dull life, but I know what it’s like to grow up
with nothing and I mean nothing, so by making small sacrifices in the
short term, means my family will never have to go through life the
way I did all those years ago.
This is the single biggest ‘x’ factor you need to generate a good
following. As David Risley always says, if you start a website to
make money it will fail. You need a goal, the purpose of my site is
to help others succeed in business and promoting their website, it’s
something I’m extremely passionate about. I don’t ha ve any adsense
on my site, no tacky unrelated ad’s cluttering up the place. To me
the message is more important than anything.
There have been quite a few posts recently about being honest with
your readers and be who you are etc, some of which have been
published on my site. People are not stupid and can see through lies
and deceit, be honest with who you are and what you want to achieve
then go and get it.
As a leaving thought I was talking on twitter with someone who
said if they could have a tenth of the success Gary Vaynerchuk has
had he would be happy, I replied straight back to him and said ‘you
should be aiming to have even more success than him’.
Get out there, write and promote, write and promote.
So, what do you think folks (dp)?