BLOG with POWER!

Last week, I had the pleasure of speaking with the Mid Island Business Networking Group in Nanaimo about how to use social media for business.

Partnerpedia: A Great Example of How to Use Social Media for Business

I like to use real world examples to illustrate a point and so I attended the event wearing a branded golf shirt from Partnerpedia…

Now as I mention in the video, I don’t work for Partnerpedia, I’m not affiliated with them nor do I receive any compensation from them. In fact, I only found out about Partnerpedia about a week ago when one of the businesses that I’m following out of Vanvcouver – Stir Solutions – mentioned them in tweet.

And that’s where the story gets interesting…

I signed up for a free Partnerpedia profile and tweeted out my link for others to view my profile there. I also thanked @brentpurves for making the recommendation.

Literally within minutes of those tweets, I received a public tweet (ie: not a private direct message) from Partnerpedia thanking me for mentioning them and offering me a free golf shirt as a token of their appreciation.

I received my free golf shirt via Fedex the very next day and was so impressed by this company that I tweeted about then again and I ended up wearing the branded golf shirt to my presentation to the Mid Island Business professionals – relating the story as an excellent example of a how to use social media for business.

Social Media Lessons Learned

So, what lessons can be learned from analyzing the interaction between me and Partnerpedia?

1. Partnerpedia is listening to what people are saying about them online

They are not just passively using Twitter and hoping for the best, they are actively listening to social media channels and capitalizing on opportunities to join the conversation about their brand.

2. Partnerpedia and acknowledges and rewards interaction

In this case, Partnerpedia already rewarded me by publicly acknowledging my profile on their system. Their message was broadcast to all of their followers, thus increasing my brand awareness on Twitter. But they went one strep further and actually rewarded me with an additional perk in a genuine show of gratitude for actions I’d taken to promote them.

So, how do YOU use Social Media for Business?

click me

{ 5 comments }